The Juicy Couture company history began during 1994 when two designers Pamela Skaist and Gela Nash, began a clothing line named Travis Jeans. The business realized success, focusing on motherhood jeans that were fashionable and comfy.

In 1996 the Two Ladies altered the course of the fashion brand. They dumped the jeans determined to produce a more line more complimentary to a feminine figure, and began the Juicy Couture brand. The two had craved to fashion a brand that was both sensual & fashionable, but comfy too.

The clothing line was started by the Juicy Duo out of their home in Pacoima, California. They wanted to get more exposure for their line so the they decided on giving their finished designs to Hollywood stars like Madonna, J Lo and Cameron Diaz. It was not long before one of them discovered the girls’ talent; Madonna was spotted wearing a low riding draw string pants and a curve hugging zip up hoody with the embroidered word “Madge” on it. Madonna’s appearance caused almost instant success for the line. Shortly after, Hollywood was suddenly full of stars sporting Juicy Couture. The outfit that Madonna was wearing was the Juicy Couture most famous outfit the Tracksuit. The embroidered Madge is not really seen on Juicy Couture clothing anymore. The bottoms to the suits all have the signature juicy written across the backside.

The Juicy duo wanted to spread the word about Juicy Couture and expand to the east coast. So, they planned an east coast party to debut a new line. The event was successful enough, and shortly thereafter Juicy Couture set up a boutique in NY.

Juicy Couture created a new line of jeans entitled Juicy Jeans, In 1999. They brought the tracksuit back to the world of fashion In 2001. Tracksuits are made of soft girlie fabrics like velour, terry cloth, fleece, or cashmere and are intended to accentuate a woman’s body

In 2002, Juicy Couture expanded their clothing line to Men, Children, & even dogs. Doggy products included, carriers, dog beds, toys, leashes, clothing and collars.

In 2003 Liz Claiborne Inc. Bought Travis Jeans Inc. From Gela and Pamela for the price of $53 million they were also given a percentage of the future proceeds. Today Gela and Pamela still remain presidents of the fashion line and still design the fashion concepts.

With aid from Liz Claiborne, In 2004 The Company became a world known brand. Juicy Couture expanded their woman’s products introducing lines of handbags, jewelry, swim wear, shoes, perfume and cologne. Today the company continues to offer the most fashionable and comfortable clothing in the industry.

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